{"id":4839,"date":"2026-04-16T08:14:30","date_gmt":"2026-04-16T08:14:30","guid":{"rendered":"https:\/\/www.weidmannfibertechnology.com\/?p=4839"},"modified":"2026-04-16T08:14:30","modified_gmt":"2026-04-16T08:14:30","slug":"celova-care-gel-microfibrillated-cellulose-personal-care","status":"publish","type":"post","link":"https:\/\/weidmann-fiber.stg.cite.dev\/de\/news\/celova-care-gel-microfibrillated-cellulose-personal-care\/","title":{"rendered":"Weidmann Fiber Technology Launches Celova\u00ae Care Gel, Expanding Sustainable Formulation Possibilities"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Introducing <a href=\"https:\/\/www.weidmannfibertechnology.com\/celova\/celova-for-personal-care\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Celova\u00ae Care Gel<\/strong><\/a>, the latest innovation from Weidmann Fiber Technology within its <a href=\"https:\/\/www.weidmannfibertechnology.com\/celova\/celova-for-personal-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celova\u00ae Care Range<\/a>. Developed to meet growing demands for high-performance and naturally derived ingredients, Celova\u00ae Care Gel debuts as a versatile solution for modern personal care formulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafted with microfibrillated cellulose (MFC) technology derived from renewable cellulose, Celova\u00ae Care Gel is designed to enhance product performance while supporting more responsible formulation approaches. Formulators can integrate this natural alternative into a wide range of applications, including skin care, sun care, color cosmetics, and hair care products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gel format offers distinct advantages in both usability and sensorial performance. It can be directly incorporated into the water phase and processed with standard homogenization, simplifying formulation workflows. At the same time, it creates light, smooth textures and delivers effective film-forming properties, making it uniquely suited for water-based formulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis launch of Celova\u00ae Care Gel demonstrates our strong commitment to sustainability,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/oliverbailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oliver Bailer<\/a>, interim head of Weidmann Fiber Technology. \u201cThe gel joins our established Celova\u00ae Care Range, a portfolio of products offering high-performance, bio-based alternatives to synthetic ingredients. We\u2019re enabling formulators to meet consumer expectations for environmentally responsible personal care products, without compromising functionality or sensory experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Celova\u00ae Care Gel, Weidmann Fiber Technology continues to strengthen its position as a trusted partner in sustainable biomaterials, supporting the development of next-generation personal care products that combine performance, versatility, and responsible sourcing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Celova\u00ae Care Gel, the latest innovation from Weidmann Fiber Technology within its Celova\u00ae Care Range. Developed to meet growing demands for high-performance and naturally derived ingredients, Celova\u00ae Care Gel debuts as a versatile solution for modern personal care formulations. Crafted with microfibrillated cellulose (MFC) technology derived from renewable cellulose, Celova\u00ae Care Gel is designed [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,34],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celova","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weidmann Fiber Technology Launches Celova\u00ae Care Gel, Expanding Sustainable Formulation Possibilities - Weidmann Fiber Technology<\/title>\n<meta name=\"description\" content=\"Weidmann Fiber Technology launches Celova\u00ae Care Gel, a bio-based, microfibrillated cellulose ingredient enabling sustainable, high-performance formulations for skin care, sun care, color cosmetics, and hair care applications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weidmann-fiber.stg.cite.dev\/de\/news\/celova-care-gel-microfibrillated-cellulose-personal-care\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weidmann Fiber Technology Launches Celova\u00ae Care Gel, Expanding Sustainable Formulation Possibilities - Weidmann Fiber Technology\" \/>\n<meta property=\"og:description\" content=\"Weidmann Fiber Technology launches Celova\u00ae Care Gel, a bio-based, microfibrillated cellulose ingredient enabling sustainable, high-performance formulations for skin care, sun care, color cosmetics, and hair care applications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weidmann-fiber.stg.cite.dev\/de\/news\/celova-care-gel-microfibrillated-cellulose-personal-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Weidmann Fiber Technology\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T08:14:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weidmann-fiber.stg.cite.dev\/wp-content\/uploads\/sites\/4\/2026\/04\/Celova-Care-Gel-scaled-1.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"julia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"julia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weidmann-fiber.stg.cite.dev\/de\/news\/celova-care-gel-microfibrillated-cellulose-personal-care\/\",\"url\":\"https:\/\/weidmann-fiber.stg.cite.dev\/de\/news\/celova-care-gel-microfibrillated-cellulose-personal-care\/\",\"name\":\"Weidmann Fiber Technology Launches Celova\u00ae Care Gel, Expanding Sustainable Formulation Possibilities - 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